Technical Specification

With eyengage™, your options are endless!

And with so many options, it can be difficult to decide which eyengage™

features you want to tell your story. An easy way to get started is to

pick which features work best with your current creative package.

Below are the required assets and specs for each eyengage™ feature.

Background Banner

ad size
Max Weight
backup image weight
file type/resolution
160x600 / 300x250 / 728x90
40k
40k
JPG, GIF / 72dpi
Submission guidelines: Submit two versions of each ad size, one with all the eyengageTM calls-to-action, and one with none. The plain image (Backup Image) will be used on publisher sites that do not accept rich media. Please include the banner click-through link.

ROLLOVER / ROLLOVER ZOOM IMAGES

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
JPG, GIF, PNG / 72 dpi
300x250
560x250
60k
JPG, GIF, PNG / 72 dpi
728x90
728x315
60k
JPG, GIF, PNG / 72 dpi
Submission guidelines: Please make sure your roll over images are no larger than the max dimensions for the correct ad size.

ROLLOVER VIDEO

ad size
max dimensions
video length
max weight
file type
160x600
460x600
30 sec.
2.5 MB
FLV
300x250
560x250
30 sec.
2.5 MB
FLV
728x90
728x315
30 sec.
2.5 MB
FLV
Submission guidelines: Please convert all movie file types to flv prior to submission. If video defaults to load automatically, the accompanying audio must be user generated. All videos must include play/pause and mute/unmute controls. Bandwidth detection is required.

COLOR CHANGE IMAGES

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
JPG, GIF, PNG / 72 dpi
300x250
560x250
60k
JPG, GIF, PNG / 72 dpi
728x90
728x315
60k
JPG, GIF, PNG / 72 dpi
Submission guidelines: Submit product pictures in every color. Make sure a color palette with thumbnails of every product color is depicted on the background banner.

CLICK-TO-CHAT: CHAT WINDOW IMAGE

ad size
max dimensions
Min dimensions
max size
file type/resolution
160x600 / 300x250 / 728x90
800x600
350x300
20k
JPG, GIF / 72dpi
Submission guidelines: Your chat window can be as creative as you want; include product images, logos, etc. Make sure your window includes space for the text input to be added and a "Send" button.

MEASURE IMAGE

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
JPG, GIF, PNG / 72 dpi
300x250
560x250
60k
JPG, GIF, PNG / 72 dpi
728x90
728x315
60k
JPG, GIF, PNG / 72 dpi
Submission guidelines: When submitting your image for the measure functionality, make sure to include the dimensions of the life-sized object.

HOT SPOT IMAGES

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
JPG, GIF, PNG / 72 dpi
300x250
560x250
60k
JPG, GIF, PNG / 72 dpi
728x90
728x315
60k
JPG, GIF, PNG / 72 dpi
Submission guidelines: For every hot spot image submitted, make sure the background banner has a call out for each hot spot. Hot spot call outs are often crosshairs, small corners, dots, etc.

ROLLOVER FORMS

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
HTML
300x250
560x250
60k
HTML
728x90
728x315
60k
HTML
Submission guidelines: Please ensure the form is pure HTML, with no javascript. The HTML should be a self-contained unit with only the form code (no HTML, HEAD or BODY tags).

ROTATING 3600 IMAGES

ad size
max dimensions
max weight
file type/resolution
160x600
460x600
60k
JPG, GIF, PNG / 72 dpi
300x250
560x250
60k
JPG, GIF, PNG / 72 dpi
728x90
728x315
60k
JPG, GIF, PNG / 72 dpi
Submission guidelines: To create the most seamless 360o rotations, submit 16 product images. Don't have 16? Our minimum for 360's is 8 images.

SCROLL PAD IMAGES

ad size
LARGE IMAGE MAX DIMENSIONS
SMALL IMAGE MIN DIMENSIONS
max size
file type/resolution
160x600
460x600
30x55
60k
JPG, GIF, PNG/ 72 dpi
300x250
560x250
30x55
60k
JPG, GIF, PNG/ 72 dpi
728x90
728x315
30x55
60k
JPG, GIF, PNG/ 72 dpi
Submission guidelines: Scroll pads can include up to 16 images. Please make sure to include 2 versions of each picture: actual size and the smaller size that appears in the scroll. Make sure left and right arrows are gifs or pngs on transparent background.

Creative best practices

  • Make sure the background banner has call outs for each feature and they are clear and legible (e.g. -roll over to watch video-)
  • Specify how the feature/action is initiated (usually CLICK HERE or ROLL OVER HERE)
  • Use rollovers instead of clicks when possible (rollovers have higher interaction rates)
  • Reward the user: add incentivized functionality such as free downloads, bonus content, send-to-a-friend, reminder email)

Need help designing your ads?

Traffic Marketplace will help you design assets when necessary. For custom created ads, please submit the .PSD's (Photoshop files) or your original campaign artwork. Your campaign manager will work with you to collect the needed assets for the features you’d like to implement.